illy — Escape The Heat | Insight Studio

Man reading in a colorful paddling pool while holding a frozen drink — illy
Escape The Heat
A playful summer pause, served ice cold.

Selected lifestyle photography from illy's summer campaign.

Campaign story, creative direction and production details will be added when supplied.

Escape the heat in motion

Two social-first films from the summer campaign.

FilmDropping in hours

FilmEscape the heat

Escape the heat

Poolside drinks and playful summer portraits.

Frozen green summer drink held against tropical leaves — 01Escape the heat

Man relaxing in a garden pool with a book and frozen drink — 02Escape the heat

Two friends enjoying lemon sorbet drinks beside the pool — 03Escape the heat

Woman holding a lemon sorbet drink and instant camera beside a colorful pool — 04Escape the heat

illy Lemon Sorbet Escape The Heat campaign artwork — 05Escape the heat

Woman posing inside a bright green inflatable ring in the garden — 06Escape the heat

Man reading with an illy drink in a colorful garden pool — 07Escape the heat

Man relaxing on a green inflatable ring with an illy drink — 08Escape the heat

Red iced illy drink beside a sunlit swimming pool — 09Escape the heat

Red illy drink floating in a pineapple holder in the pool — 10Escape the heat

Man carrying a green swim ring and an illy summer drink — 11Escape the heat

Selection of colorful illy summer drinks beside the pool — 12Escape the heat

The summer campaign

Three supplied campaign artworks shown side by side.

Escape The Heat campaign artwork with green inflatable rings — 01The summer campaign

Lemon sorbet Escape The Heat campaign artwork — 02The summer campaign

illy Escape The Heat campaign artwork with a pool of lemons — 03The summer campaign