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Summer campaignPhotography / Videography
Pancho and Lefty masked as outlaws eating Little LongHorn burgers on a staircase
Little LongHorn

North Coast's Most Wanted

Pancho & Lefty escaped to Sahel. We made everyone follow the case.

A branch launch disguised as an ongoing investigation starring two burger-obsessed outlaws.

To launch Little LongHorn's North Coast branch, we transformed its real-life mascots, Pancho & Lefty, into mischievous fugitives. Wanted posters, crime reports, interrogation videos and evidence from the scene slowly revealed the truth: their only crime was going to ridiculous lengths for a Little LongHorn burger. The campaign blended storytelling, humor and recurring characters into a narrative audiences wanted to follow.

Still, then moving.

FilmThe investigation begins

Frames, details and moments from the story.

Pancho & Lefty escaped to Sahel. We made everyone follow the case.

A branch launch disguised as an ongoing investigation starring two burger-obsessed outlaws.Photography / Videography
Masked Little LongHorn outlaw pouring sauce over a hot dog
01Evidence from the scene
Spotted Pancho and Lefty social campaign post
02Evidence from the scene
Masked Little LongHorn outlaw with branded takeaway bag
03Evidence from the scene
Little LongHorn burger selection on branded wrapping paper
04Evidence from the scene
Little LongHorn summer campaign cast in western styling
05Evidence from the scene
Little LongHornEvidence from the scene

Summer campaign