Summer campaignPhotography / Social media management
A New Summer Ritual
Every North Coast summer has its rituals. We introduced the next one.
A grab-and-go sushi launch imagined as the beach ritual future generations would remember.
For the launch of Fuego's Rolly Pops, we positioned the snack as a natural part of every beach day. A playful grandma and grandpa became the Gen Z grandparents of the future, reminiscing about the summer Rolly Pops became everyone's go-to North Coast snack. Witty conversations, relatable beach moments and humorous social content blended nostalgia with Gen Z culture, giving the launch a distinctive personality and a story audiences could follow.
A new summer ritual
Frames, details and moments from the story.
Every North Coast summer has its rituals. We introduced the next one.
A grab-and-go sushi launch imagined as the beach ritual future generations would remember.Photography / Social media management
Rolly PopsA new summer ritual
Summer campaign
